Pre-seed → SeedVertical SaaS
Cut CAC by 41% before raising.
Repositioned around a single ICP, killed three channels, doubled down on outbound + ABM. Closed $3.2M seed 4 months later.
Case 01Read more
Growth Architect · Pre-Seed to Series B · Tel Aviv, global
Where standard playbooks end,real growth begins.
I design growth systems for early-stage founders, and I teach the marketers who run them. When you have done all the right things and growth still stalled, that is the moment I am built for.
The thesis
Most founders I meet did everything by the book. They defined an ICP, ran outbound, hired a marketer, opened a community. And it still did not move.
The playbook was not wrong. It just stopped working for their market and their moment.
That is the work: spotting where the borrowed playbook ends, and building the one that fits.
01Work with me
Three rooms. Three problems.
Founders building the engine, marketers who run it, and the VCs raising the standard across a portfolio. Different problem in each room, one system underneath.
For founders
You are past the idea. Now you need a growth engine that repeats.
You have some traction, but you cannot tell if it is a machine or a lucky streak. A round is coming and the story is not sharp enough. You hired a marketer and it did not fix the strategy. This is where I come in, as a thinking partner, not an executor.
Book a discovery callGrowth Architecture Sprint
6 to 8 weeks. Diagnose the real GTM problem, design the architecture, walk out with a 90-day plan. The entry point.
Strategic Growth Partner
Retained advisory. A thinking partner in the room for every major growth and fundraising decision.
Satellite
Light recurring advisory, about 1.5 hours a week. The first ongoing commitment, and the natural step up from a masterclass.
Guest Lecture (GTM 101)
I teach your team or community the fundamentals: first customers and design partners, lean GTM.
GTM Bootcamp
A 2-day founder intensive for founders who are the marketing team. Join the waitlist.
For marketers
From executor to the person who designs how growth works.
You hit every target and you are still not in the room where strategy is decided. The ceiling is not your effort. It is your framework. The marketers who move into real strategic roles learned to see the whole revenue architecture, not just their corner of it.
See the next cohortMasterclass: GTM with AI
A 3-hour hands-on session. AI tools applied to real GTM work, not theory.
Cohort: Bridge the Gap
For senior marketers ready to own GTM architecture, not just run campaigns.
1:1 Mentorship (Pre-CMO)
For the move from senior marketer to CMO. The skills no job description lists.
For VCs and accelerators
Raise the GTM standard across your portfolio.
Your founders are strong builders and weaker on positioning, GTM, and the fundraising story. Give them a thinking partner without hiring one.
Talk about your portfolioPortfolio Support
Workshops plus dedicated office hours for your founders. Practical frameworks like The Yes Document, to help them influence the memo and secure the next round.
Team Strategy Intensive
A focused intensive run for one portfolio company's whole team. They leave with a documented GTM direction, not a to-do list.
02The method
One system, six stages.
It is the backbone of every founder engagement, the curriculum of the marketer programs, and the reason this is not generic GTM advice. Sales advisors teach closing. I design the system.
01
Market and ICP
Who you are actually for, and why they switch.
02
Narrative and Positioning
The story that makes investors and customers say yes.
03
Motion Design
Marketing and sales aligned for the stage you are in.
04
Revenue Infrastructure
RevOps and CS built to retain and expand, not just acquire.
05
Fundraising Readiness
The signals, story, and sequencing that close rounds.
06
Scaling Sequence
What to build first, second, and never, and why the order matters.
03Selected work
A short list. On purpose.
I take on 4 to 6 engagements a year. These are the ones I can talk about.
Series ADev Tools
From 2% to 9% trial-to-paid.
Rewrote the activation flow as a marketing surface, not a product one. Onboarding emails do the selling product can't.
Case 02Read more
Series BB2B Fintech
Built the marketing org from one to seven.
As strategic growth partner: hired the team, built the ops infrastructure, handed it to a full-time hire after 14 months.
Case 03Read more
WorkshopClimate tech
GTM workshop after a pivot.
Two days. Founders + new VP Sales. Walked out with positioning, ICP and a 90-day plan.
Case 04Read more
04Writing and podcast
From the LinkedIn lab, and the mic.
I post a couple of times a week, mostly on what GTM looks like when the spreadsheet stops cooperating.
PodcastFounder Led. I interview founders on building public presence and what it does for fundraising and pipeline.
Series
3 questions I ask founders when their numbers look too good to be true.
4 min · 312 reactionsMar 11
Framework
The NDR test: 3 GTM tricks whose time has passed.
6 min · 487 reactionsMar 08
Rant
Most people start at step 4. That's the bug, not the feature.
3 min · 822 reactionsFeb 22
Note
On hiring your first marketer when you're still the marketer.
2 min · 198 reactionsFeb 17
05About
Pe'era Feldman
Growth Architect
15 years in B2B marketing, seven of them inside startups and eight advising them. I have designed growth systems through one acquisition, two pivots, and every stage from pre-seed to post-Series B.
I work with founders who are done following playbooks that stopped working for someone else's market. The companies I take on get a thinking partner who will diagnose the real problem, and stay in the room until it is fixed.
Based in Tel Aviv. Working in English and Hebrew. Allergic to vanity metrics.
15
Years in B2B
40+
Companies advised
Pre-seed to Series B
Stages
06Let's talk
Book a 30-minute discovery call.
No pitch deck. No "let me check my calendar." Tell me what you are building, and I will tell you if I can help. If I cannot, I usually know who can.
I reply within 48h.